Stock on Focus: Deluxe Corporation (DLX)

Company Profile:

Deluxe Corporation provides checks, forms, marketing solutions, accessories, and other products and services for small businesses and financial institutions. It operates through three segments: Small Business Services, Financial Services, and Direct Checks. The company provides checks; printed forms, such as deposit tickets, billing forms, work orders, job proposals, purchase orders, invoices, and personnel forms, as well as computer forms and check registers; and accessories and other products comprising envelopes, office supplies, stamps, and labels, as well as checkbook covers. It also offers Web services, which include logo and Web design; hosting and other Web services; search engine optimization; and marketing programs, including email, mobile, and social media, and other self-service marketing solutions. The company was formerly known as Deluxe Check Printers, Incorporated and changed its name to Deluxe Corporation in 1988. Deluxe Corporation was founded in 1915 and is headquartered in Shoreview, Minnesota.

Recent News:

The Board of Directors of Deluxe Corporation (DLX) declared a quarterly dividend of $0.30 per share on the Company’s outstanding common stock. The dividend will be payable on June 5, 2017 to shareholders of record as of the close of business on May 22, 2017.

For the first quarter ended March 31, 2017, the company reported revenue of $487.8 million, compared with the $459.3 million of the same quarter of 2016. Revenue increased 6.2% year-over-year, driven by Small Business Services.

Fundamental Analysis:

Ninestocks analyzes several different financial aspects: Growth, Profitability, solvency and efficiency.

Growth – Measures the growth of both the company’s income statement and cash flow.

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Profitability – Measures the historical price movement of the stock.

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Solvency – Measures the solvency of the company based on several ratios.

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Efficiency – Measures the strength and historic growth of a company’s return on invested capital.

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Conclusion:

DLX’s strengths can be seen in its strong profitability, strong solvency and better efficiency compared with its peers. Its net income and revenue have increased over several years. Technical indicators signal the bullish signs, as there is a bullish cross in Stochastic Oscillator and RSI stands at 48.89 with positive bias. We rate Deluxe Corporation (DLX) a STRONG BUY.